Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic

Get beyond the basics and see how modern-day users are reimaging the SEO process

SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business.

Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.

• General education on SEO and organic content marking
• Understanding which search engines to focus on
• How SEO and content can solve business problems
• Building a new brand through SEO and content
• Identifying who your true competitors are
• Which Analytics reports you should be regularly monitoring
• How to establish research channels that can inform your business initiatives
• Building personas and audience purchase journeys
• Prioritizing locations, demographics and countries
• What needs to be in place to maximize free traffic levels to your brands assets
• Understanding all the key tasks and attributes for an effective content program
• Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types

• Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets
• Calculating ROI for SEO and Content initiatives
• Small business marketing via content and SEO and having the right small business mindset for success
• Website and content design considerations (accessibility, principles of marketing)
• Optimizing for the future and looking at other search venues
• Amazon Optimization
• YouTube Optimization
• App Store Optimization (ASO)
• Podcast Optimization
• Optimizing Blogs and other off-site content
• Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles
• How to build an optimization path and programs that drive results and manage risks

In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you’ll discover:
• How to get new customers, clients or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.

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In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.

In Part 1, you’ll learn the hard skills crucial to a marketing career, like:

• organic search (SEO)
  
• paid advertising (PPC)
  
• social media marketing
  
• reporting & analytics
  
• branding & copywriting
• email marketing
  

In Part 2, you’ll read about the soft skills essential to business, like:

• writing emails
  
• invoicing & sales
• getting an entry level position
  
• working as a marketing freelancer
  
• starting your marketing agency
  
• how to work remotely

Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer.

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