The US Hispanic Beauty Market Brand marketers recognize the importance of connecting with the US Hispanic population through products packaging and marketing national latino cosmetology association.

If you grew up Latinx, you were either stealing your mama's makeup and glamming yourself up en secreto or were trying to hide your rage as they used you as their personal Barbie. If you're reading this now, though, you probably have the freedom to makeup and express yourself however you like, so why

Huda Beauty is a cosmetics line launched in 2013 by Iraqi-American businesswoman and makeup artist, Huda Kattan . The founder, Kattan, was chosen as one of "The 25 Most Influential People on the Internet" by Time in 2017, listed as one of The Richest Self-Made Women and one of the Top Three Beauty Influencers by Forbes . In the span of 5 years, the brand has built a positive reputation on some of its products, such as fake eyelashes series, a collection of foundation, eyeshadow and some face palettes.

We're a Latina owned and operated beauty brand unapologetically for la cultura and community. We're creating space for meaningful Latina/x representation in the beauty industry. Our products are cruelty-free, vegan and paraben-free.

We rounded up the best Latinx-owned beauty brands and Latina makeup lines that should be on your radar for Hispanic Heritage Month...and every other month.

All the products (and the shades!!) you could ever want.From Cosmopolitan

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With the growing number of Latinx businesses, here are 16 Latinx beauty and fashion brands that should be on your radar, hoy, mañana y siempre.

Fresame Cosmetics was created for the love of makeup. Our vision is for all women to love their culture and express it through color.

The Latino business community is rapidly growing. To support that growth with your dollars, shop these Latino-owned brands and businesses, which offer beauty products, home decor, books and more.