Social Media Influencers

In fact, according to MediaKix, in the next five years, influencer marketing is estimated to become a $5-10 billion industry

Micro-influencers have a more direct connection to their audiences than any other type of personality on the web, today. They are more relatable than celebrities and brands, and they tend to have very loyal, trusting fan bases. Engagement to follower ratios peak at about 1000 followers, and campaigns that leverage micro-influencers deliver 60% better engagement, on average, are 6.7x more cost-effective, and result in 22.2% higher conversion rates.

92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising. Online consumer reviews are the second most trusted source of brand information and messaging. Sponsored ads on social networks.

In fact, an increasing number of marketers are now placing their bets on nano and micro-influencers instead. These types of influencers have a lower follower count than celebrities and macro-influencers, but many of them generate a high engagement rate.

Moreover, savvy marketers are making long-term influencer partnerships a top priority. Research suggests that establishing a healthy, collaborative relationship with influencers yields better marketing results.

micro-influencers with audiences of 1,000 to 10,000 followers,for audience engagement and higher conversion rates.

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