A beauty YouTuber , commonly referred to as a "beauty vlogger ", "beauty guru", "beauty influencer ," or "Beautuber", is a person who creates and posts videos to YouTube about cosmetics , fashion , hair-styling, nail art , and other beauty-related topics. As of 2016, there were more than 5.3 million beauty videos on YouTube, and 86 percent of the top 200 beauty videos were made by beauty vloggers as opposed to beauty brands.